DSPM Market Size: Guide (2025 Updated)

As organizations continue to face a growing threat landscape, the challenges of identifying, monitoring, and protecting sensitive information have intensified. In fact, data is the fastest growing enterprise attack surface, and is projected to surpass 181 Zettabytes in 2025. 

This means enterprises need to find ways to safely leverage data for business operations while minimizing the risk of data incidents. However, many organizations are struggling with poor visibility into their data estates, which is weakening their security postures and leaving them vulnerable to more frequent and costly data breaches.

At the same time, many organizations struggle with fragmented tools and limited data discovery, as well as manual and weak classification accuracy that fail to scale. This is leading to data security blind spots that expose critical data to risks. That’s why the 2024 Data Security Posture Management (DSPM) Adoption Guide revealed a significant portion of respondents expect their data security budgets to either increase or remain stable over the next 12 months.

Why Demand for DSPM is Growing

Despite advancements in data security tools, many organizations continue to struggle with effective data discovery and classification across SaaS, IaaS, PaaS, and hybrid environments. Manual methods have proven to be ineffective for gaining comprehensive visibility into data in this rapidly expanding and evolving IT landscape.

In addition, many organizations are still relying on a diverse array of tools, many of which do not integrate seamlessly with one another. This fragmented approach can complicate efforts to analyze data across heterogeneous environments, ultimately impacting overall data security. 

The need for sophisticated data security solutions is accelerating, with DSPM becoming a crucial capability for providing continuous visibility, automatic classification, and enhanced security of sensitive data spread across cloud and on-premises environments. That's why DSPM is currently the fastest-growing security category, with 75% of organizations in the DSPM Adoption Guide saying they will adopt it by mid-2025. 

The rapid adoption of DSPM reflects the recognition that it is now essential for managing data security risks in modern, multi-environment infrastructures using a single, unified solution. The vital role of data for today’s enterprises is also driving the growth of DSPM adoption over other security capabilities like Security Service Edge (SSE), Extended Detection and Response (XDR), and Cloud Security Posture Management (CSPM).

The Current DPSM Market in 2025

Early DSPM solutions, or “DSPM 1.0” tools, often lacked comprehensive support across multiple environments and struggled with scalability and accuracy. For example, manual methods and rigid regular expressions often led to false positives or misclassified sensitive data. These limitations prevented organizations from fully realizing the benefits of DSPM.

As DSPM gains traction as a critical component of enterprise security, the top feature priorities for an effective solution are data discovery, data classification, and near real-time data monitoring.

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• Data Discovery: Continuously identifying different data stores to maintain a current inventory of an ever changing data landscape. This requires a DSPM that can integrate with all environments and uncover unknown data sources to close any visibility gaps.

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• Data Classification: Automatically determining which data is sensitive to quickly and accurately implement appropriate protections. Modern DSPMs are incorporating unsupervised AI-powered classification to analyze and categorize unique corporate data as well.

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• Data Monitoring: Gaining real-time visibility into sensitive data across environments to mitigate threats as they arise. Data can evolve and become more sensitive over time depending on the context, so a DSPM that provides accurate visibility at all times is critical to detect and mitigate new threats. 

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A modern DSPM with these capabilities like Cyera can help enterprises maintain continuous visibility into their sensitive data, allowing for faster detection and response to security threats. In fact, the 2024 DSPM report revealed that the majority of those who already adopted DSPM stated that these tools have been either effective or very effective in identifying and mitigating security risks associated with data.

Future DSPM Market Trends

DSPM is becoming a critical component of modern data security strategies as more organizations navigate complicated multi-cloud and hybrid architecture. This means the DSPM market size is likely to grow in the coming years, and DSPM vendors like Cyera are developing innovative solutions to new data security challenges. 

AI and machine learning will continue to play a more prominent role in data security, with the most advanced DSPM solutions using large language models (LLMs) and proprietary algorithms for data classification. The DSPM market will also need to address the data risks of generative AI adoption, which can have significant security, privacy, and compliance implications.

Regulatory compliance will also be a key focus of the DSPM market. Data protection laws — such as GDPR and CCPA — along with industry-specific regulations are constantly evolving and becoming more stringent. DSPM can help organizations achieve compliance with complex privacy laws by providing a unified view of all data and ensuring sensitive data are protected.

Another trending area in the DSPM market is providing data insights for other security functions, such as incident response and identity management. Responding to incidents requires accurate visibility into the data exposure to take appropriate action. Similarly, contextual data insights are useful for implementing effective identity and access management.

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In short, DSPM is evolving beyond data discovery and becoming a comprehensive solution for proactive security. The increasing interest and growing DSPM market size reflects the need for a data security solution that turns in-depth visibility into actual security outcomes.

DSPM with Cyera

A few years ago DSPM wasn’t even a category, and it has now become essential for enterprise data security. Today, Cyera is the fastest growing data security company, offering a cutting-edge DSPM solution that unlocks complete visibility into your entire data landscape. The platform tells you what data you have, where it's stored, who can access it, and which data risks exist. This enables organizations to prioritize security resources and minimize data risks.

More specifically, Cyera uses hundreds of auto-classifiers and a proprietary LLM to automatically learn and classify data that is unique to your organization, and determine the criticality of your data with 95% precision. The solution also provides key insights using metadata from identities, access, encryption, backups, and the location of sensitive data to help you define and reduce your data attack surface.

Along with DSPM, Cyera offers additional data security capabilities related to identity and access management, data detect and response, data governance, and data loss prevention. By unifying these modules into a single platform, Cyera provides comprehensive data security for modern enterprises.

Ready to adopt DSPM at your organization? Schedule a demo to discover if Cyera is right for you.